Shopping locally online is about to become a reality in the UK thanks to LocalFoodShop.
Farmers markets work as well as websites to enable the consumer to find you but require an awful lot of inconvenience and social media knowhow : as a consumer you need to know where they are, when they are at the market and thus falling into your usual shopping patterns is far too easy.
What does LocalFoodShop do?
As a consumer you can put in your postcode details and it will bring up participating foodproducers in your area with links to their website. This means that you can go and check them out if you want to with the ability to order online from them. Good, local food delivered to your door at the click of a button.
What does it do for farmers and food producers?
It enables them through social media to turn virtual consumers into real ones, without having to meet them. It means that local producers can make customers aware of what is available, in season and the true cost. The actual cost of registering as a producer and having real e- commerce possibilities is surprisingly low cost.
I have no experience with this service but will give it a go. It makes the prospect of reducing my diet to 100 miles radius a reality. It also meets with my personal values of supporting locally produced food, growing our own and putting money back into the local community.
Producers and consumers alike, go and check it out.
From a downshifting point of view, the handy distance calculator will also give you an indication as to how far your food travels, i.e. 6 miles is my nearest food producer. You also get to know what your area is rich in producing.
All this without having to leave your home? That scores highly on my list. Now how about spreading the word to your favourite food producer; currently word of mouth is still the best way to spread the message. I am of to get some cheese.