Canary yellow is not the most suitable colour for our complexion but it certainly has been a talking point. To celebrate the status of small independent retailers, many have joined forces to open conversations with shoppers and wear the yellow jerseys. More details can be found on the myshopisyourshop site.In a playful way we learnt what we do well and took the opportunity to find out what our local shoppers think about the way we do things, what could be improved etc. Most of all, we had a good laugh and were laughed at. The weather has been really miserable lately and word got around that something was up in the shop. It was a fun day and we have taken on board the comments made.
At the same time, our shopping bag competition has come to an end and we have some really good entries to choose from. Some made us laugh a lot and others were more serious. At least many people had a go to make the slogan about the shop their own. What we want to do is to recreate a sense of community and belonging and although vastly present in our village, we can still do our bit to enhance and strengthen the relationships we have with our customers. Details of the winning slogan will follow.
Its been quite a week :
- market research
- photographs taken of the ' canaries'
- the choosing of our own shopping bag logo
- launch of organic vegetable and fruit box.
There is more to explore but we work on the principles of the triple bottom line as suggested by Sally Lever: people, planet and profit.
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